Happy face marketing


RapidSugar designs, develops and executes data-driven cross-media campaigns and concepts. As Art director at the agency I was responsible for the identity  with the ‘happy face” logo as it has been introduced in 2010.

RS is the abbreviation of Rapidsugar. I wanted to give the brand a logo face and logo type, so it could been used more flexible. In that way we could do better marketing for our agency our self.

In januari 2014 Rapidsugar moved to a new home. A good time to give the corporate identity an redesign. I was responsible for the new interior. The new website will be online at the end of june.

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